Improving Google PageSpeed For Smithers’ Rattan Dining Chairs Product Pages
Improving Website Speed and Page Experience Metrics of Rattan Dining Chairs on Smithers
We treat both design and performance as equally important at Smithers of Stamford - not only when it comes to our furniture but also with the way our site performs. A well-crafted piece like our Nova Rattan Dining rattan,wicker chair dining room,wicker chairs dining,dining rattan furniture,rattan armchair dining,woven dining room chairs,wicker dining chairs,dining room chair rattan,woven dining chair deserves to be presented perfectly both visually and technically, which is why our development team has implemented focused upgrades on Core web page (similar web-site) Vitals to achieve a Google PageSpeed score of over 95% on mobile devices.
Finding the Issues While conducting technical reviews of our Prestashop-based website, we noticed a noticeable slowdown in Largest Contentful Paint (LCP) on mobile, particularly on devices running iOS 10.3. This was most evident on pages showing LCPs delaying beyond optimal levels, for instance on the hero banner with large images slow to display and product pages like our Nova Rattan Dining Chair serving oversized images and thumbnails on mobile devices. While our mobile site was already equipped with a WebP module and all thumbnails had been converted to WebP, it still showed large desktop versions instead of mobile-specific ones, causing longer load times.
Steps We Implemented We optimised the Prestashop image assignments so mobile devices load mobile-friendly thumbnails and ensured WebP images take priority over JPG, with JPG files only used if required by user settings.
Improving the Homepage Banner We compressed and resized banner images to speed up rendering without compromising visual quality and added lazy loading for below-the-fold banners and large visual elements.
Server and Caching Improvements We enabled browser caching to speed up subsequent visits and tweaked CDN delivery rules to push mobile assets first.
Testing on Development Site Before applying any changes to our live site, all modifications went through checks in our development environment at dev.smithersofstamford.com to confirm everything worked. Mobile PageSpeed Insights scores were carefully assessed after every modification, with iterative adjustments made to reach our 95%+ goal.
Visitors to our Rattan Dining Chair product page - as well as all others - will now get a speedier page load, better image quality at the right size, and improved browsing performance. Not only is this beneficial for search rankings, it means our customers can experience our furniture exactly how we intended - with all its quality, style, and finishing touches characteristic of Smithers of Stamford furniture.
Customer Benefits Optimised websites are more than just numbers - they make browsing effortless. Our Nova Rattan Dining rattan,wicker chair dining room,wicker chairs dining,dining rattan furniture,rattan armchair dining,woven dining room chairs,wicker dining chairs,dining room chair rattan,woven dining chair collection, leather lounge seating, or custom bar units require faster pages in order to deliver an inspiring shopping experience without waiting. Through these backend upgrades made here at our furniture workshop, we have aligned the performance of our site with the quality of our products.